Friday, January 27, 2012


 読売新聞 2012・1・27



This article reports that the Matsuyama City Council have invited nine random foreigners to check out the city's famous landmarks and rate them for tourist friendliness. Their response included comments noting that the foreign language pamphlets at Dogo Onsen aren't displayed, and there's no notice to the effect that they even exist.

The pamphlets at Dogo Onsen Honkan have been ‘invisible’ for a very long time. It’s just a matter of common sense that you’d need a sign saying that they exist. The ticket sellers don’t even try to offer them to foreign visitors.
The pamphlets themselves are pretty bad – crowded layout, hard to understand, unfriendly.
The scope of these surveys is too limited. What’s the point in checking just a couple of famous places? That’s not how to get repeat visitors.
There’s much more to tourism promotion than just ‘signs and pamphlets’. These little exercises start off with that viewpoint, and not surprisingly, they end with that viewpoint. Instead of asking only students and teachers, these public representatives should spend their time and our money more wisely by inviting tourism professionals to give advice that is both broader and more detailed.
Then Ehime’s tourism might become more lively and we can preserve the historical landscape more effectively.

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